Usually, we turn to a beauty blogger for wisdom and advice on hair, makeup, and skincare products, techniques and reviews. Sometimes, a beauty blogger can even get really personal. Take, for example, Courtney Elizabeth Warner, who is currently undergoing treatment for Stage 3 brain cancer, and just a few weeks ago bravely documented her treatment. But sometimes people on the internet use their platforms to spread MAJORLY problematic messages we wish we could unsee, like Swiss blogger Cocomadkilla, who uses her Instagram account to post updates, lessons, and product reveals.
Cocomadkilla crossed the line big-time earlier this week after posting an extremely problematic review of Korean beauty brand Glowrious. As reported by BuzzFeed, the blogger started her review with the following, captured in a now-deleted screen-grab: “Many of us don’t understand the ‘Ching Chongs’ with the black hair and funny clothes (hihi). But what makes us all the same, is our love for sleek and beautiful skin.” Since then, the review has since been taken down, and Cocomadkilla has made her social media accounts private.
Twitter promptly went after her and her insensitive statement — but even more so after she released a so-called apology, in which she claimed she is not a racist and has friends from different origins and colors, prompting even more criticism.
Her account has since been kept quiet and under lockdown, as previously mentioned. Bottom line, the lesson learned here: It’s never OK to use racial slurs or derogatory terminology, regardless of your own personal racial and ethnic descent.